Poet and leader of the Transcendentalist movement Ralph Waldo Emerson once said, “Love of Beauty is taste. The creation of Beauty is art”. This statement truly encapsulates the ties between Art and Fashion as both place such heavy emphasis on beauty.

Director of Upfront Models Singapore, Watson Tan envisioned an idea of a gallery dawned upon them due to their passion and pursuit of all things beautiful. Therefore, it is with little surprise, Art Front Collective was established on the 1st of December 2010. As Art Front Collective sees the need to represent artists and their visions, we provide exhibition space and sale of contemporary art both locally and internationally.